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Successful online businesses stay competitive in their industry partly because of their domain names. The importance of domain names can hardly go overstated. This is why so many new businesses and startups take a while to figure out their perfect domain name. For one, most domain names are already registered. Businesses have to negotiate with current owners to make use of the name–and that’s no easy feat. Domain name experts have the skill set and knowledge to help in this capacity.

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